About NUSBE

The people behind the warmth.

Technology expertise. Hands-on experience. A shared approach to wellness.

Founders & technology advisor

Dr Pan Xiaohai, NUSBE thermotherapy research and technical advisor

Thermotherapy research & technical advisor

Dr Pan Xiaohai

Provides thermotherapy research and technical guidance for NUSBE M1 and M2.

Dino Goh, co-founder of NUSBE

Co-founder

Dino Goh

A fintech specialist bridging wellness and AI. Co-founder of TTE ELEPHANT and ZEZE INTEL.

Read biography

Dino previously served as a Senior Vice President in algorithmic trading at a Malaysian investment bank.

TTE ELEPHANT has grown from its May 2024 launch to five branches across Malaysia and Singapore.

ZEZE INTEL is a Malaysian-born beauty technology company based in Kuala Lumpur, developing AI-powered diagnostics.

Zhang Hong, co-founder of NUSBE

Co-founder

Zhang Hong

MBA, South China University of Technology

Oversees 80 NUSBE branches in China, bringing practical experience in building and operating the network.

Advisory team

Dr Jun Tian

Dr Jun Tian

Chief Physician & Associate Professor, Rehabilitation Medicine

Zhongnan Hospital of Wuhan University

Read biography

Dr Jun Tian has over 30 years of experience in rehabilitation-related clinical practice, teaching and research. His expertise includes musculoskeletal conditions, chronic pain, sports injuries and postoperative rehabilitation.

He supervises master’s students in rehabilitation medicine. His research includes sports rehabilitation and osteoporosis.

Hospital profileAcademic profile (PDF)

Dr Tao Qu

Dr Tao Qu

Acupuncture, Tuina & Thermal-Therapy Education

Read biography

Dr Tao Qu holds a doctorate in acupuncture and Tuina. His 2024 professional profile lists him as a lecturer in the Basic Acupuncture Teaching and Research Unit at Hubei University of Chinese Medicine and Chief Scientist at Wuhan Yimeiyi Medical Research Institute.

The 2024 Hubei sports-medicine conference programme also lists him as a speaker on thermotherapy and Zhuojiu techniques for sports rehabilitation.

2024 conference programme (PDF)

Hui Tian

Hui Tian

Co-author, Zhongyi Zhuojiu Xue

Read biography

Hui Tian co-authored Zhongyi Zhuojiu Xue with Xiaohai Pan and Kai Pan. Published by Jilin University Press, the book explores modern technical approaches to Zhuojiu therapy, including thermal mechanisms, application methods and treatment media.

Kai Pan

Kai Pan

Co-author, Zhongyi Zhuojiu Xue

Read biography

Kai Pan co-authored Zhongyi Zhuojiu Xue with Hui Tian and Xiaohai Pan. Published by Jilin University Press, the book examines modern adaptations of Zhuojiu therapy, including thermal mechanisms, application techniques and treatment media.

Built in Malaysia. Looking ahead.

NUSBE SDN. BHD. was incorporated in Malaysia on 11 August 2026. It operates our wellness services and app and is responsible for customer data. ZEZE INTELLIGENCE SDN BHD is the platform developer.

Company registration: 202601031903 (1693998-P).

Find your next step.

Book a treatment Explore NUSBE for business